Subaru Redesign - Build & Price tool

Subaru is a brand loved for its reliable, versatile, and safe cars like the Outback and Forester, that handle all kinds of driving conditions with ease. For one of my master's projects, I decided to redesign Subaru's Build and Price tool. This tool is where customers start turning their dream car into reality, customizing every detail. However, I noticed some usability issues that made the experience less smooth. My goal was to refine the tool, making it more intuitive and enjoyable for users, truly reflecting Subaru's commitment to quality and customer satisfaction.

Role: UX/UI Designer, UX Researcher

Before

After

DESIGN PROCESS

High Fidelity Prototype

Design Justification: In redesigning Subaru’s Build and Price tool, I aimed to enhance usability and provide a seamless user experience. By streamlining navigation, expanding customisation options, adding a 360-degree view of the vehicle, and integrating a clear finance calculator, the tool now supports customers in making informed decisions. Users can also save their selected configurations and finance details. This redesign not only boosts accessibility and satisfaction for current Subaru owners but also appeals to a broader audience with a more intuitive and personalised car-buying experience. It reflects Subaru’s dedication to reliability and innovation, making the online experience as engaging and dependable as the vehicles themselves.

↑Back to Top